KIN
We LOVE Rush Munro’s so naturally it was exciting when we were asked to lead the social media launch of their new organic ice cream range!
How could we let as many people as possible know about the new Rush Munro’s Organic range?
Teamed with an activation ‘The Rush Munro’s Road Trip’ around the north island, we produced content and analytical support over the 4 month campaign timeframe. We made sure every town we visited knew we would be there in the lead up of the event, using geolocation via Ads on Facebook and Instagram so that they could enjoy a taste of the New Organic range for themselves.
We then hand delivered our beautiful (and delicious) influencer kits to get our product into the eyes of our target market.
120 New World supermarket activations, 10 guerilla style activations and thousands of Rush Munro’s tubs later, Rush Munro’s was bought out by the supermarkets months in advance.
The perfect example of how Experiential and Social come together.