We worked with The Hello Cup from their very beginnings to help launch their brand through a series of events and activations.

New to the market, period cups were almost unheard of back in 2018. While expected, we quickly found out that we had varying reaction to talking about sustainable period care with the general public. We had to tackle it with some humour, a lot of good vibes, support and colour.

Enter our series of events, launching with the O week’s with students. Playing on the fact that we’re all a little poor as students, we invited our students to write home to mum and dad and ask them for a helping hand but purchasing a Hello Cup for them if they couldn’t afford it or needed their money for more important things, like the festivities of O week!

The Hello Cup grew quickly in popularity, with 10K new followers on both Facebook and Instagram in the first year thanks to it’s beautiful design and fun, bright content! We carried on this personable approach into each of the events we did, with beautifully design events , marketing material and talent to match.