Activation & social media campaign
Rush Munro’s
The Rush Munro’s brand is a national treasure so naturally, it was an honour to be asked to be involved in the launch of their new organic ice cream range.
We worked alongside Rush Munro to provide:
A nationwide 4 week, activation campaign plan
Am organic 5 month Summer Social Media campaign
Talent Management for sampling
Influencer Campaign
Targeted Social Media Ads campaign
How could we let as many people as possible know about the new Rush Munro’s Organic range?
Teamed with an activation ‘The Rush Munro’s Road Trip’ around the north island, we produced content and analytical support over the 4 month campaign timeframe. We made sure every town we visited knew we would be there in the lead up of the event, using geolocation via Ads on Facebook and Instagram so that they could enjoy a taste of the New Organic range for themselves.
We then hand delivered our beautiful (and delicious) influencer kits to get our product into the eyes of our target market.
The results?
4000+ new followers on Facebook and 1500+ new followers on Instagram without the use of Page Like campaigns or manual growth methods.
Engagement on social increased by tenfold.
120 New World supermarket activations, 10 guerilla-style activations and thousands of Rush Munro’s tubs sampled, Rush Munro’s was bought out by the supermarkets months in advance.
40,000 reached with our campaign video.
This campaign was the perfect example of how experiential marketing and Social come together.
